Being Human on the Internet
I enjoy writing. That’s really where all of this begins.
This space exists because I’ve realised that, as an artist and a strategist, I need somewhere to think out loud, somewhere to store and expose the parts of myself that don’t fit neatly into commercial social media (gross like Facebook), algorithm-checked content or spammy ad feeds, honestly, just over it. (I mean why post anyway anymore)
I wanted a space that feels real. A space online that doesn't mean I need to "make it work for the algorithm", or needs to be optimised for engagement. A place that I doesn't need me to behave too much, but can also let me be my weird self.
Alan Moore once said that language is humanity’s greatest invention, something that can change the world, or destroy it in one breathe. Seth Godin explains the true meaning of marketing; that being a mechanism for change in the world.
“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become” - Godin
Somewhere between those ideas, in the grand spell and the idea of worldly service, is the belief that art and expression is a necessary function of life.
A thankless sacred duty to the human race as an act to instigate change.
... "No artist is ever pleased. There is no satisfaction whatever at any time. There is only a queer divine dissatisfaction; a blessed unrest that keeps us marching and makes us more alive than the others". - Martha Graham to Agnes De Mille
So this blog stands at the edge of my own little universe, staring back at the noise, trying to make something worth keeping and worth sharing. Something rooted in the things I care about: marketing as craft, art as life, fiction, world building, games, communications, life, and whatever else spills out.
Essentially… Human.